Enablement is Evolving Fast—and It’s About to Get Even Faster
We’re standing at a turning point in enablement. The way we support revenue teams is being reshaped by AI—dramatically, daily, and soon, autonomously.

For the past year, the conversation has revolved around generative AI: tools that help us produce content faster, summarize data, and auto-generate onboarding guides. That alone has been a game-changer. But what’s coming next? Agenic AI.

And that’s where the enablement landscape is about to shift even harder.

What Is Agenic AI?
While generative AI creates, agenic AI acts.

Think of it this way: generative AI writes your playbook. Agenic AI executes the play, based on real-time signals, rep behavior, CRM data, and buyer intent.

It’s no longer just assisting your team. It’s actively making decisions.

Automatically adjusting talk tracks mid-call

Nudging a rep with pricing strategy based on buyer sentiment

Recommending account-specific plays without a human asking

This isn’t science fiction. It’s already brewing under the hood of tools like Gong, Clari, and Salesforce AI. Soon, your tech stack won’t just be smart—it’ll be self-directed.

So, Where Does Enablement Fit In?
Here’s the plot twist: The need for great enablement isn’t going away. It’s growing.

If AI is the engine, enablement is the one laying the tracks and setting the destination.

We’ll need to:

Build strategic guardrails so reps don’t blindly follow machine logic

Upskill teams fast so they trust AI without losing human judgment

Design feedback loops between AI-driven outputs and rep performance

Orchestrate change as entire workflows get reimagined in real-time

It’s not about delivering more decks. It’s about enabling AI-literate, agile teams who can operate in an ecosystem where every decision might be touched by a machine.

From Training to Trust
Let’s be honest—enablement has always been about more than onboarding or LMS compliance. But now? It’s about building trust in systems that move faster than we do. It’s about coaching humans to use AI wisely—and not lose the spark of connection, creativity, or control.

So if you’re in enablement right now, here’s the truth: you’re not being replaced. You’re being repositioned.

Not behind the scenes.

But in the command center.